:root{
  --cream:#fff6e9;      /* papel de cardápio */
  --cream2:#f8e9d2;
  --paper:#fffdf8;
  --brown:#2b1810;      /* café escuro */
  --ink:#3a2418;
  --muted:#7a6252;
  --line:#e6d3b6;
  --red:#c8281e;        /* vermelho pimenta */
  --red-d:#a51e15;
  --amber:#f2a71b;      /* âmbar / queijo */
  --paprika:#e2671f;
  --olive:#e2671f;
  --display:"Bricolage Grotesque","Arial Black",system-ui,sans-serif;
  --sans:"DM Sans",system-ui,sans-serif;
  --mono:"DM Mono",ui-monospace,Menlo,monospace;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;scroll-padding-top:70px}
body{background:var(--cream);color:var(--ink);font-family:var(--sans);line-height:1.65;font-size:16px;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
em{font-style:normal;color:var(--red)}
.wrap{width:min(1160px,100% - 40px);margin-inline:auto}
.narrow{width:min(780px,100% - 40px)}
.center{text-align:center}
.max{max-width:780px}
h1,h2,h3,h4{font-family:var(--display);line-height:1.06;color:var(--brown);letter-spacing:-.02em}
h2{font-size:clamp(30px,4.2vw,46px);font-weight:800;margin-bottom:20px}
.sec{padding:96px 0}
.alt{background:var(--cream2)}
.sec p{margin-bottom:16px}
.muted{color:var(--muted)}
.muted-s{color:var(--muted);font-size:14px;margin-bottom:18px}
.tag{font-family:var(--mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-bottom:16px;font-weight:500}
.tag.red{color:var(--red)} .tag.amber{color:var(--amber)}

/* nav */
.nav{position:sticky;top:0;z-index:50;background:rgba(255,246,233,.94);backdrop-filter:blur(8px);border-bottom:1px solid var(--line)}
.nav-in{display:flex;align-items:center;justify-content:space-between;height:62px}
.logo{font-family:var(--display);font-weight:800;font-size:21px;letter-spacing:-.03em;color:var(--brown)}
.logo span{color:var(--red)}
.nav nav{display:flex;align-items:center;gap:26px;font-size:14px}
.nav nav a:not(.btn):hover{color:var(--red)}

/* botões */
.btn{display:inline-block;background:var(--red);color:#fff;font-weight:600;font-size:15px;padding:15px 28px;border-radius:999px;border:2px solid var(--red);cursor:pointer;font-family:var(--sans);transition:.2s}
.btn:hover{background:var(--red-d);border-color:var(--red-d)}
.btn-sm{padding:9px 18px;font-size:13px}
.btn.full{width:100%;margin-top:6px}
.btn-amber{background:var(--amber);border-color:var(--amber);color:var(--brown)}
.btn-amber:hover{background:#dd9410;border-color:#dd9410}
.btn-line{background:transparent;border-color:rgba(255,255,255,.7);color:#fff}
.btn-line:hover{background:#fff;color:var(--brown);border-color:#fff}
.btn-ghost{background:transparent;color:var(--brown);border-color:var(--line)}
.btn-ghost:hover{background:var(--cream2);border-color:var(--brown);color:var(--brown)}
.btn:disabled{opacity:.6;cursor:wait}
.btns{display:flex;flex-wrap:wrap;gap:12px;margin-bottom:6px}
.small{font-size:12.5px;color:rgba(255,255,255,.75);margin-top:14px}
.small.dark{color:var(--muted)}

/* hero */
.hero{position:relative;color:#fff;overflow:hidden}
.hero-bg{position:absolute;inset:0;background-size:cover;background-position:center 35%}
.hero::after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(43,24,16,.92) 0%,rgba(43,24,16,.72) 48%,rgba(43,24,16,.25) 100%)}
.hero-grid{position:relative;z-index:1;display:grid;grid-template-columns:1.15fr .85fr;gap:48px;align-items:center;min-height:min(86vh,720px);padding:70px 0}
.hero .tag{color:var(--amber)}
.hero h1{color:#fff;font-size:clamp(40px,6vw,72px);font-weight:800;margin-bottom:22px}
.hero h1 em{color:var(--amber)}
.lead{font-family:var(--display);font-weight:500;font-size:clamp(20px,2.4vw,26px);line-height:1.25;margin-bottom:16px;letter-spacing:-.01em}
.sub{color:rgba(255,255,255,.84);max-width:540px;margin-bottom:28px}

/* comanda */
.comanda{justify-self:end;width:min(320px,100%);background:var(--paper);color:var(--brown);font-family:var(--mono);font-size:13px;padding:26px 24px 30px;transform:rotate(2.5deg);box-shadow:0 24px 60px rgba(0,0,0,.45);
  -webkit-mask:radial-gradient(circle 7px at 7px 100%,#0000 98%,#000) -7px 0/14px 100%,linear-gradient(#000 0 0);
  clip-path:polygon(0 0,100% 0,100% 96%,95% 100%,90% 96%,85% 100%,80% 96%,75% 100%,70% 96%,65% 100%,60% 96%,55% 100%,50% 96%,45% 100%,40% 96%,35% 100%,30% 96%,25% 100%,20% 96%,15% 100%,10% 96%,5% 100%,0 96%)}
.comanda{-webkit-mask:none}
.comanda p{margin:0;color:inherit}
.c-top{font-size:12px;letter-spacing:.2em;border-bottom:1px dashed #b9a68c;padding-bottom:10px;margin-bottom:8px!important}
.c-top b{color:var(--red)}
.c-sub{color:var(--muted)!important;margin-bottom:14px!important}
.comanda ul{list-style:none;margin-bottom:12px}
.comanda li{display:flex;align-items:baseline;gap:6px;padding:3px 0}
.comanda li i{flex:1;border-bottom:1px dotted #b9a68c;transform:translateY(-3px)}
.c-total{display:flex;justify-content:space-between;align-items:baseline;border-top:1px dashed #b9a68c;padding-top:12px;margin-top:6px!important}
.c-total b{font-family:var(--display);font-size:26px;color:var(--red)}
.c-note{margin-top:12px!important;font-size:11.5px;color:var(--paprika)!important;font-weight:500}
.c-ilu{margin-top:10px!important;font-size:10px;color:#a89888!important;text-align:right}

/* logos: faixa clara que desliza, cores oficiais */
.logos{background:var(--paper);border-block:1px solid var(--line);padding:22px 0 24px;overflow:hidden}
.logos-label{text-align:center;font-family:var(--mono);font-size:11.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-bottom:18px}
.marquee{overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.track{list-style:none;display:flex;align-items:center;gap:64px;width:max-content;animation:slide 15s linear infinite;padding-right:64px}
.marquee:hover .track{animation-play-state:paused}
.track li{display:flex;align-items:center;gap:10px;flex:none;height:44px}
.track img{height:36px;width:auto;max-width:140px;object-fit:contain}
.track li.lk img{height:30px}
.track li.tile img{height:44px;width:44px;border-radius:11px}
.track li.lk span{font-family:var(--display);font-weight:700;font-size:21px;color:var(--brown);letter-spacing:-.02em}
@keyframes slide{to{transform:translateX(-16.6667%)}}
@media (prefers-reduced-motion:reduce){.track{animation:none;flex-wrap:wrap;width:auto;justify-content:center}.track li[aria-hidden]{display:none}}

/* números = tickets */
.nums{padding:64px 0 0}
.num-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.num{position:relative;background:var(--paper);border:1px solid var(--line);padding:26px 22px 24px;display:flex;flex-direction:column;gap:8px;border-radius:6px}
.num::before{content:"";position:absolute;left:0;right:0;top:0;height:6px;border-radius:6px 6px 0 0;background:var(--red)}
.num.n2::before{background:var(--amber)} .num.n3::before{background:var(--paprika)} .num.n4::before{background:var(--brown)}
.num b{font-family:var(--display);font-weight:800;font-size:clamp(28px,3.2vw,40px);line-height:1;color:var(--brown)}
.num span{font-size:13.5px;color:var(--muted);line-height:1.45}

/* form */
.form-sec{padding-top:80px}
.form-grid{display:grid;grid-template-columns:1fr 1fr;border-radius:20px;overflow:hidden;box-shadow:0 24px 60px rgba(43,24,16,.14);background:var(--paper)}
.form-photo{position:relative;background-size:cover;background-position:center;min-height:480px;display:flex;align-items:flex-end}
.form-photo::after{content:"";position:absolute;inset:0;background:linear-gradient(0deg,rgba(43,24,16,.92),rgba(43,24,16,.25) 70%)}
.form-photo-txt{position:relative;z-index:1;padding:34px;color:#fff}
.form-photo-txt h2{color:#fff;font-size:clamp(26px,3.2vw,38px)}
.form-photo-txt em{color:var(--amber)}
.form-photo-txt p{color:rgba(255,255,255,.85);margin:0}
.form{padding:36px}
.step[hidden]{display:none}
.step-head{display:flex;align-items:center;gap:14px;margin-bottom:22px;font-family:var(--mono);font-size:11px;letter-spacing:.16em;color:var(--muted)}
.step-head .line{flex:1;height:2px;background:var(--red)}
.form h3{font-size:26px;margin-bottom:4px}
label{display:block;font-size:13px;font-weight:600;margin-bottom:16px;color:var(--brown)}
input,select{display:block;width:100%;margin-top:6px;padding:13px 14px;background:var(--cream);border:1px solid var(--line);border-radius:10px;color:var(--brown);font:inherit;font-size:15px;font-weight:400}
input::placeholder{color:#a89888}
input:focus,select:focus{outline:2px solid var(--red);outline-offset:-1px}
.row{display:flex;gap:12px;margin-top:6px}
.grow{flex:1}
.hp{position:absolute;left:-9999px;opacity:0}
.error{color:var(--red-d);font-size:14px;margin-top:12px}
input.invalid,select.invalid{border-color:var(--red)}

/* contexto split */
.split{display:grid;grid-template-columns:.9fr 1.1fr;gap:64px;align-items:start}
.split-photo{position:sticky;top:90px;background-size:cover;background-position:center;aspect-ratio:4/5;border-radius:6px 80px 6px 80px}
.dots,.plain,.check,.cross{list-style:none;margin:6px 0 22px}
.dots li,.check li,.cross li{position:relative;padding:9px 0 9px 26px;border-bottom:1px solid var(--line)}
.dots li::before{content:"";position:absolute;left:2px;top:20px;width:8px;height:8px;border-radius:50%;background:var(--red)}
.check li::before{content:"✓";position:absolute;left:0;color:var(--paprika);font-weight:700}
.cross li::before{content:"✕";position:absolute;left:0;color:var(--red)}
.plain li{padding:8px 0;font-family:var(--display);font-weight:700;font-size:21px;color:var(--brown)}

/* método = cardápio */
.menu-sec{background:var(--paper);border-block:1px solid var(--line)}
.lead-s{color:var(--muted);font-size:17px}
.menu{margin:44px auto 36px;max-width:860px;padding:44px 48px;background:var(--cream);border:2px solid var(--brown);outline:1px solid var(--brown);outline-offset:6px;position:relative}
.menu-title{font-family:var(--display);font-weight:800;font-size:22px;text-align:center;letter-spacing:.22em;text-transform:uppercase;color:var(--red);margin-bottom:28px!important}
.menu-item{padding:14px 0}
.menu-item + .menu-item{border-top:1px solid var(--line)}
.menu-head{display:flex;align-items:baseline;gap:10px}
.menu-head b{font-family:var(--display);font-weight:800;font-size:30px;color:var(--red);width:30px}
.menu-head h3{font-size:24px;font-weight:700}
.menu-head i{flex:1;border-bottom:2px dotted #c9b08a;transform:translateY(-5px)}
.menu-head span{font-family:var(--mono);font-size:13px;color:var(--muted)}
.menu-item p{margin:6px 0 0 40px;color:var(--muted);font-size:15px}
.equation{display:flex;flex-wrap:wrap;align-items:center;justify-content:center;gap:10px 18px;margin-top:40px;padding:26px;background:var(--brown);color:#fff;border-radius:6px;font-family:var(--display);font-size:20px;font-weight:600;text-align:center}
.equation b{color:var(--amber)}
.equation .hl{color:var(--amber)}

/* na prática */
.pratica{background-size:cover;background-position:center;color:#f6ead8}
.pratica h2{color:#fff}
.pratica p{color:#e4d3bb}
.chips{list-style:none;display:flex;flex-wrap:wrap;gap:10px;margin:22px 0 10px}
.chips li{padding:9px 16px;border:1px solid rgba(255,255,255,.35);border-radius:999px;font-size:14px;color:#fff;background:rgba(255,255,255,.06)}
.big{font-family:var(--display);font-weight:700;font-size:clamp(24px,3.2vw,34px);line-height:1.15;margin-top:34px;color:#fff!important}
.big em{color:var(--amber)}

/* mosaico */
.mosaic{display:grid;grid-template-columns:1.2fr 1fr 1fr 1.2fr;height:300px}
.mosaic div{background-size:cover;background-position:center}

/* resultados */
.line-top{margin-top:40px;padding-top:20px;border-top:1px solid var(--line)}
.proof{display:grid;grid-template-columns:1fr 1fr;gap:32px;margin:30px 0 44px}
.proof h3{font-size:34px;font-weight:800;margin-bottom:6px}
.proof p{color:var(--muted);font-size:14px}
.proof img{border-radius:10px;border:1px solid var(--line);background:#fff;margin-top:10px;box-shadow:0 10px 30px rgba(43,24,16,.08)}
.ph-shot{margin-top:10px;border:2px dashed var(--line);border-radius:10px;min-height:220px;display:grid;place-items:center;color:var(--muted);font-family:var(--mono);font-size:12px;background:var(--cream2)}
.ph-shot[tall]{min-height:420px}
.testimonial{background:var(--brown);color:#f3e6d1;border-radius:6px;padding:44px;margin:10px 0 44px;position:relative;display:grid;grid-template-columns:minmax(260px,340px) 1fr;gap:44px;align-items:center}
.testimonial::before{content:"“";position:absolute;right:30px;top:-10px;font-family:var(--display);font-size:180px;line-height:1;color:var(--amber);opacity:.25}
.testimonial blockquote{font-family:var(--display);font-weight:800;font-size:clamp(28px,3.8vw,42px);line-height:1.1;margin-bottom:16px;color:#fff;letter-spacing:-.02em}
.testimonial p{color:#d9c8b0}
.testimonial .who b{color:#fff}
.tags{display:flex;flex-wrap:wrap;gap:8px;margin:16px 0}
.tags span{font-family:var(--mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;border:1px solid rgba(255,255,255,.3);border-radius:999px;padding:5px 12px;color:#e9d9c3}
.quote2{font-style:italic;margin-top:14px}

/* cards */
.card{background:var(--paper);border:1px solid var(--line);border-radius:6px;padding:28px}
.grid2{display:grid;grid-template-columns:1fr 1fr;gap:28px;margin:34px 0}
.grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin:34px 0}
.card h4{font-size:21px;font-weight:700;margin-bottom:10px}
.card p{color:var(--muted);font-size:15px;margin:0}
.card.yes{border-top:5px solid var(--amber)}
.card.no{border-top:5px solid var(--red)}
.steps .card b{font-family:var(--display);font-weight:800;color:var(--red);font-size:34px;display:block;margin-bottom:6px}

/* faq */
.faq{margin:30px 0}
.faq details{border-bottom:1px solid var(--line);padding:18px 0}
.faq summary{cursor:pointer;font-weight:600;list-style:none;display:flex;justify-content:space-between;gap:20px;color:var(--brown)}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";color:var(--red);font-size:24px;line-height:1}
.faq details[open] summary::after{content:"–"}
.faq p{margin:12px 0 0;color:var(--muted)}

/* cta */
.cta{background-size:cover;background-position:center;color:#f6ead8}
.cta h2{color:#fff}
.cta em{color:var(--amber)}
.cta p{color:#e4d3bb}

/* fundador */
.founder{display:grid;grid-template-columns:340px 1fr;gap:56px;align-items:start}
.founder img{border-radius:6px 70px 6px 70px;width:100%}
.stat{margin:22px 0;padding:22px;border-left:5px solid var(--amber);background:var(--paper)}
.stat b{display:block;font-family:var(--display);font-weight:800;font-size:46px;color:var(--red);line-height:1}
.stat span{display:block;font-weight:600;margin-top:6px}
.stat small{color:var(--muted)}
.mini{margin:20px 0}
.mini .card b{font-family:var(--display);color:var(--red);font-size:22px}
.mini small{display:block;color:var(--paprika);font-family:var(--mono);letter-spacing:.1em;text-transform:uppercase;font-size:10.5px;margin-bottom:8px;font-weight:500}

.foot{background:var(--brown);padding:26px 0;font-size:13px;color:#c9b69d;text-align:center}

/* mobile */
@media (max-width:900px){
  .nav nav a:not(.btn){display:none}
  .sec{padding:64px 0}
  .hero-grid{grid-template-columns:1fr;min-height:0;padding:56px 0 48px}
  .hero::after{background:linear-gradient(180deg,rgba(43,24,16,.88),rgba(43,24,16,.7))}
  .comanda{justify-self:start;transform:rotate(-1.5deg);margin-top:8px}
  .num-grid{grid-template-columns:1fr 1fr}
  .form-grid,.split,.founder,.grid2,.grid3,.proof{grid-template-columns:1fr}
  .form-photo{min-height:260px}
  .form{padding:26px}
  .split-photo{position:static;aspect-ratio:4/3}
  .menu{padding:28px 20px}
  .menu-item p{margin-left:0}
  .mosaic{grid-template-columns:1fr 1fr;height:auto}
  .mosaic div{height:160px}
  .logos-in{flex-direction:column;align-items:flex-start;gap:14px}
  .logo-row{justify-content:flex-start}
  .testimonial{padding:28px}
}

/* vídeo da Ellen */
.vid{position:relative;margin:0;background:#150c07;border-radius:6px;overflow:hidden;aspect-ratio:9/16;max-height:560px;width:100%;justify-self:center;box-shadow:0 20px 50px rgba(0,0,0,.4)}
.vid video{width:100%;height:100%;object-fit:contain;display:block;background:#150c07}
.vid-ph{position:absolute;inset:0;display:grid;place-content:center;gap:6px;text-align:center;padding:20px;color:#d9c8b0;font-size:13px;background:repeating-linear-gradient(45deg,#1f130c,#1f130c 12px,#26170f 12px,#26170f 24px)}
.vid-ph b{font-family:var(--display);font-size:22px;color:#fff}
.vid-ph[hidden]{display:none}
@media (max-width:900px){.testimonial{grid-template-columns:1fr;padding:26px}.vid{max-width:320px}}

/* logos: lockup ícone + nome */
.track li.lk img{height:34px;width:34px;object-fit:contain}
.track li.lk span{font-size:19px;white-space:nowrap}

/* provas maiores + zoom */
.proof{gap:40px}
.proof img{width:100%;max-width:none;cursor:zoom-in}
.lb{position:fixed;inset:0;z-index:100;background:rgba(20,10,5,.92);display:grid;place-items:center;padding:20px;cursor:zoom-out}
.lb img{max-width:min(960px,100%);max-height:92vh;border-radius:8px;background:#fff}
.lb[hidden]{display:none}

/* vídeo maior */
.testimonial{grid-template-columns:minmax(280px,420px) 1fr}
.vid{max-height:680px}

/* celular: foto visível no topo, texto e CTA embaixo, tudo na primeira tela */
@media (max-width:900px){
  .testimonial{grid-template-columns:1fr}
  .vid{max-width:340px}
  .hero{min-height:calc(100svh - 62px)}
  .hero-bg{background-position:center 18%}
  .hero::after{background:linear-gradient(180deg,rgba(43,24,16,.08) 0%,rgba(43,24,16,.35) 24%,rgba(43,24,16,.93) 46%,rgba(43,24,16,.97) 100%)}
  .hero-grid{min-height:calc(100svh - 62px);align-items:end;padding:32px 0 34px}
  .hero-copy{display:flex;flex-direction:column}
  .hero .tag{order:0;font-size:11px;margin-bottom:10px}
  .hero h1{order:1;font-size:clamp(34px,9.6vw,46px);margin-bottom:14px}
  .lead{order:2;font-size:19px;margin-bottom:20px}
  .btns{order:3}
  .btns .btn{width:100%;text-align:center;padding:17px 20px}
  .small{order:4}
  .sub{order:5;margin-top:18px;font-size:14.5px}
  .comanda{display:none}
}

/* v4k: ajustes mobile e provas */
@media (max-width:900px){
  .sec{padding:44px 0}
  .sec.alt{padding:44px 0}
  .proof figure::after{content:"Toque na imagem para ampliar";display:block;margin-top:8px;font:12px var(--mono);color:#8a6a55;letter-spacing:.04em}
}

/* v4l: hero com motoboy */
.hero-bg{transform:scaleX(-1);background-position:center 62%}
@media (max-width:900px){
  .hero-bg{transform:none;inset:0;background-color:#2b1810;background-repeat:no-repeat;background-size:auto 46%;background-position:0 0}
}

/* v4m: formulario, comparativo e barra mobile */
.hero-bg{transform:scaleX(-1);background-position:center 50%}
.hint{display:block;font-weight:400;font-size:12px;color:var(--muted);margin-top:6px}
.tel{display:flex;align-items:stretch}
.tel i{font-style:normal;font-weight:600;font-size:13px;display:flex;align-items:center;padding:0 12px;background:var(--cream2);border:1px solid var(--line);border-right:0;border-radius:12px 0 0 12px;color:var(--brown);white-space:nowrap}
.tel input{border-radius:0 12px 12px 0!important;flex:1;min-width:0}
.btn:disabled{opacity:.45;cursor:not-allowed}
.compare{background:var(--paper)}
.cmp{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:34px}
.cmp-card{border:1px solid var(--line);border-radius:18px;padding:30px 28px;background:#fff}
.cmp-card.no{border-top:5px solid var(--red)}
.cmp-card.yes{border-top:5px solid var(--amber);background:var(--cream)}
.cmp-card h3{font-size:22px;margin-bottom:16px}
.cmp-card ul{list-style:none;margin:0;padding:0}
.cmp-card li{padding:11px 0 11px 30px;border-bottom:1px solid var(--line);position:relative;font-size:15.5px}
.cmp-card li:last-child{border-bottom:0}
.cmp-card.no li::before{content:"\00d7";position:absolute;left:0;top:7px;font-size:22px;color:var(--red);font-weight:700}
.cmp-card.yes li::before{content:"\2713";position:absolute;left:2px;top:11px;color:var(--paprika);font-weight:700}
.cmp-note{margin-top:22px;color:var(--muted);font-size:15px}
.sticky-cta{display:none}
@media (max-width:900px){
  .cmp{grid-template-columns:1fr}
  .sticky-cta{display:block;position:fixed;left:12px;right:12px;bottom:12px;z-index:60;background:var(--red);color:#fff;text-align:center;font-weight:700;font-size:16px;padding:16px;border-radius:999px;box-shadow:0 10px 30px rgba(0,0,0,.35);transform:translateY(140%);transition:transform .25s}
  .sticky-cta.on{transform:none}
  body{padding-bottom:0}
  /* hero mobile: foto no topo */
  .hero-bg{transform:none;inset:0 0 50% 0;background-size:cover;background-position:center;background-repeat:no-repeat}
  .hero{background:#2b1810}
}

.founder img{aspect-ratio:4/5;object-fit:cover;object-position:48% 25%}

.track li.cw img{height:34px;width:auto;border-radius:8px;object-fit:contain}

.track li.cw img{border-radius:0;height:42px;width:auto}

/* v4v: UX mobile - 16px nos campos (evita zoom do iPhone) e titulos sem quebra ruim */
#lead-form input,#lead-form select,#lead-form textarea{font-size:16px}
h1,h2,h3{text-wrap:balance}